ATTENTION GRABBING DIGITAL COnTENT DESIGN

APPLICABLE FOR 10MM SIGNS


There is not enough contrast between the white font and the bright orange background making the text unreadable. The bright red-orange and turquoise is a vibrating color combination. This “visual vibration” makes the text difficult to read.  The words “Magic in Motown” will disappear on the digital board and the date will fail to catch the attention of the passerby.

There is not enough contrast between the white font and the bright orange background making the text unreadable. The bright red-orange and turquoise is a vibrating color combination. This “visual vibration” makes the text difficult to read.

The words “Magic in Motown” will disappear on the digital board and the date will fail to catch the attention of the passerby.

“Magic in Motown” can be made attention-grabbing by the addition of a stroke and slight drop shadow. A stroke of 12 points is recommended.  The date is more readable in a darker red but if the original color is preferred a stroke could resolve the issue.

“Magic in Motown” can be made attention-grabbing by the addition of a stroke and slight drop shadow. A stroke of 12 points is recommended.

The date is more readable in a darker red but if the original color is preferred a stroke could resolve the issue.

Bright text on a light background does not provide enough contrast to be readable.

Bright text on a light background does not provide enough contrast to be readable.

“Open Enrollment” can be read easily by those driving by now that the bright lettering is backed by a dark background color. Contrast is key to the readability of the text.

“Open Enrollment” can be read easily by those driving by now that the bright lettering is backed by a dark background color. Contrast is key to the readability of the text.

Color

Digital message centers require the use of more contrasting colors than advertising materials viewed up close because readers may only have two or three seconds to view the sign. Use contrasting palettes—light text on dark backgrounds and dark text on light—to ensure readability.

Text

Getting your viewers to act requires a simple, strong, clear message. Call to actions used on digital signage displays should be short and concise. Again you only have seconds to grab attention.

Too much information will overload and disinterest many viewers.

□ Keep your font sizes large, especially for your main messages.

□ Use font no smaller than 30 points.

□ Use no more than 4 lines of text for your message, including your business name.

□ It’s usually best to stick with sans-serif fonts such as Segoe UI.

□ Keep your words few and short. Write in phrases rather than full sentences.

□ Use active voice and action verbs.

□ Give the specifics needed to act (e.g., dates, places, phone numbers or a short URL).

One way to highlight the call to action is by using a text color different from the rest of the text.

Images

Simple, relevant images are better than complex ones that draw the attention away from your message. Any images or icons must be clear. Printed business names are more easily seen than complex logos.